At Good Karma our vision of “creating a positive choice in plastic” is defined in the following ways.
Every tonne of recycled plastic we use in our products saves 1.5 tonnes of carbon emissions compared to using virgin fossil fuel-based plastic.
Across the globe only 9% of the plastic we use ever gets recycled. We should work harder to recycle more reducing waste to landfill, incineration and littering. The plastic we recycle and reuse can never be incinerated, landfilled or lost into the wider environment as litter or pollution.
Widespread plastic waste can find its way into our oceans through our rivers and watercourses. Much of the plastic that finds its way into our oceans get there from countries with underdeveloped waste management systems. By working with these communities, we can play our part in helping to reduce the wider environmental damage caused by littering.
We use recycled plastic collected by The Plastic Bank. Their social plastic helps improve peoples lives by turning waste plastic into valuable commodity. It creates a strong value chain in coastal communities improving lives and stopping the leakage of plastic into the ocean.
Across the world, 8 million tonnes of plastic leak into our oceans each year. We recycle only 9% and incinerate another 12%, with 79% landfilled or lost into the wider environment. Only by changing our approach to the use of plastic, can we start to change these statistics and have a positive impact on the world around us.
Good Karma’s ambition is to be a catalyst for positive change in the manufacturing and use of household cleaning products. Inspiring consumers to join us in our journey towards more sustainable use of plastic by the STET benefits of recycled plastic clear and simple.
No plastic should be considered as waste, it is a valuable resource for us to use again and again.
